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Metal recycling campaign launches in Goole, Howden, Pocklington and Market Weighton areas

Residents in the East Riding are being urged to take part in a campaign to boost the recycling of metal packaging in their blue bins.

Metal Matters

A trial is to be held in the Goole, Howden, Pocklington and Market Weighton areas in October and November to encourage residents to recycle more of their metal waste, including cans, tins, aerosols and foil trays.

East Riding of Yorkshire Council has joined forces with MetalMatters, an industry partnership comprising the UK’s leading producers, users and recyclers of metal packaging, to run the Make Your Metals Matter scheme.

Residents have made the East Riding national leaders in recycling, but we know there is more we can do to push our recycling to even higher levels.

One of these things is to be even more careful to make sure we put all metal packaging in the BLUE BIN for recycling. Together, this will help us to recycle a further 1,200 tonnes of metal each year.

The Make Your Metals Matter campaign will launch with a leaflet of recycling tips and advice being delivered to 40,000 residents in the Goole, Howden, Pocklington and Market Weighton areas.

Recycling roadshows and displays will also be held in those areas.

If the campaign helps to increase recycling in the trial areas, the council will be looking to roll the scheme out across the East Riding.

Based on average households, more than 47 million cans, foil trays and aerosols are used every year in the Goole, Howden, Pocklington and Market Weighton areas.

The metal they are made from is endlessly recyclable and the council is determined to make sure every last one makes it into your blue recycling bin so they can be transformed into something new.

The council is encouraging residents to recycle all of the metal packaging found around their home, including:

  • food and drink cans
  • foil trays
  • empty aerosols
  • metal screw tops – from glass bottles and jars
  • clean household aluminium wrapping foil – used for baking or wrapping leftovers.

Over a year, the average household uses approximately 600 food tins, 380 drink cans, 27 aerosols and 182 foil trays – but less than half of these items are going into the blue recycling bin.

By simply recycling all of the metal packaging used in the Goole, Howden, Pocklington and Market Weighton areas each year, we would save around 1,284 tonnes of carbon dioxide, the equivalent to taking 273 cars off local streets for a year.

Used metal packaging can be recycled into new products at a far lower cost to the environment than making them from raw materials.

Making cans from recycled material saves up to 95% of the energy, and greenhouse gas emissions, needed to make both aluminium and steel from scratch. What’s more, every time metal passes through the recycling loop, the benefits are repeated, again and again and again!

Councillor Symon Fraser, portfolio holder for strategic asset management, housing and environment, said: “East Riding residents are the number one recyclers in the country and have already shown their commitment to reducing waste.

“We’ve chosen to launch this campaign in Goole, Howden, Pocklington and Market Weighton as residents in those areas have always been very supportive of recycling trials in the past.

“We want to encourage everyone to think about metal packaging found around their home, not just in the kitchen but also in the bathroom, bedroom and garage.

“A small action like putting your empty bean tin into your blue bin can make a big difference.”

Similar MetalMatters campaigns have run in 88 other local authority areas and reached 5.6 million households since 2012.  The programme is managed by Alupro, the Aluminium Packaging Recycling Organisation.

Rick Hindley, executive director of project managers Alupro, said: “It is great to be able to work in partnership with East Riding of Yorkshire Council to promote the recycling of metal packaging in the Goole, Howden, Pocklington and Market Weighton areas.

“This campaign has delivered significant increases in the amount of metal packaging collected for recycling in other parts of the UK, so we are aiming to repeat – and hopefully better this – in the Goole, Howden, Pocklington and Market Weighton areas”

For more information on recycling visit www.eastriding.gov.uk/bins