Battle of the Drivers

Are you fed up with friends or relatives saying they are a better driver than you?  

Do you think you are a better driver than your friends or relatives?

Why not take this opportunity to find out? Get them to sign up with you (register by 27 June, 2017) and pit your driving skills against each other. 

Battle of the Drivers banner logo

What is Battle of the Drivers?

Battle of the Drivers is independent road safety research conducted by i2 media research ltd. for East Riding of Yorkshire Council.

We are currently recruiting and selecting drivers for the research and hope you might consider taking part.

East Riding of Yorkshire Council and Safer Roads Humber have commissioned the research in order to improve road safety awareness. 

The study will also involve completing some questionnaires, being interviewed by the research team, and with your consent, being video recorded. The research will involve participants driving and viewing videos of different driving scenarios. In order to understand where people really look when they are driving volunteers will be using eye tracking equipment. 

For more information about eye tracking technology visit: 

Pupil Labs - Eye tracking equipment (external website)

Volunteer now and you can prove who is the better driver! Register by 27 June, 2017.

How can you get involved?

We are currently recruiting and selecting volunteer drivers for the research and hope you might consider taking part.

To take part you will need to:

  • have a full car driving licence
  • be available for up to two hours to take part in the research in the East Riding of Yorkshire area, at a time slot on a day between 29 July and 3 August 2017
  • be willing to drive a car as part of the research (not your own)
  • be willing to be eye-tracked (if you have any conditions that affect your eye sight, please make sure we know)
  • drive legally without wearing spectacles (the eye-tracking doesn't always work when the participant is wearing spectacles/glasses)
  • be willing to be recorded (audio/video)
  • be aged 17 years or older
  • complete the registration form by 27 June, 2017 (via the button below) providing some background information about you and your driving history (this will take about 10 minutes). 

Register for Battle of the Drivers (external website)

Do you think you have what it takes and want to know more?

If you would like to volunteer please read how you can get involved.

If you are interested but need more information please contact:

Angela Merrills, road safety officer (cycling)
Email: angela.merrills@eastriding.gov.uk

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